For wine businesses

What AI isdoing to wine.

Field notes from a sommelier who builds. Fifteen years on the floor, three years building the AI. Written for the people who run wine businesses, not the people who write about them.

Alper Billik, Advanced Sommelier, founder of SOMM DIGI

How to work with me My AI products

Read now

Wineries & Estates3 min Why Instagram matters for your winery.Your Instagram is often the first glass someone tastes. Here's why it matters, and how SOMM DIGI runs it for you with AI, in your own look and voice.
For sommeliers4 min Will AI replace sommeliers? What changes in wine service, and what doesn'tWhat AI already does well for a sommelier, where it still fails, and five ways to put it to work on the floor this week, from an Advanced Sommelier who builds AI tools.
For sommeliers4 min Why every wine professional should start using AI, todayAI is already part of how wine people study and work. Three reasons to start now, five prompts for your first week, and the rules that keep it honest.
For sommeliers4 min AI for sommeliers: a beginner's guideWhat AI can and can't do for a sommelier, the tools worth knowing, ten ways to use them on the floor and in study, and how to check what they tell you.
For sommeliers6 min How to pass the Certified Sommelier exam with AI as your study partnerThe Certified exam at both Courts, what AI can and can't do for each part, prompts for theory, tasting and service, and how to fit it into ten weeks.
For sommeliers5 min Prepare for the Level 1 Sommelier exam with AI: topics, prompts and a planWhat the Court's Introductory exam covers, a prompt for every topic, how to study with SOMM DIGI AI or any AI chat, and five questions to test yourself.
For sommeliers4 min Learn wine faster with AI (without skipping the books)Take one line from your syllabus, ask an AI chat, check the answer in a source you trust, and keep only what you can explain. The method, step by step, and why the books still matter.
For sommeliers3 min SOMM DIGI AI: what it is, who it's for and what's insideMy wine app, explained plainly: 14 tools in one place, 3,000+ exam-prep questions, 35 Certified flashcard decks, pairing help, and what it isn't. Free to start.
For sommeliers2 min SOMM DIGI AI wasn't built for everyone. Just you.For the working somm, the floor manager and the WSET student on their second espresso: why I built SOMM DIGI AI, and what it does for you between shifts.
For sommeliers3 min Tokens, explained: how to get the most out of SOMM DIGI AI (and any AI)What a token is, why AI apps set limits on them, and seven habits that get better wine answers from fewer tokens, in SOMM DIGI AI, ChatGPT or Claude.
For sommeliers4 min SommNinja: what it is, how it works, and who it's forA question bank built by a world-class competition sommelier: the levels, the topics, the plans, what its founder Julie Dupouy told us about it, and how to get the most from it.
For sommeliers3 min Who is Bianca AI? The virtual wine lover I createdBianca is not a real person. She is an AI character I created in 2024 to make wine feel easy. Who she is, how she was made, and what an AI wine character can and can't do.
For sommeliers4 min Build your own wine data, for free: you don't need a better memory, you need a better systemTasting notes fade and study notes scatter. How to build a personal wine database with free tools, an AI chat and Notion, that follows you from exam to exam and job to job.

Start where you stand

01 · 5 pieces planned

Wineries & Estates

You make the wine.

Open

02 · 1 piece planned

Wine Retail & E-commerce

You sell it.

Open

03 · 2 pieces planned

Sommeliers & Wine Pros

You work the floor, or teach.

Open

04 · 1 piece planned

Wine Schools & Education

You build the programs.

Open

What's coming

The next field notes.

Written in this order. Each one lands with one of the four readers above.

01
Wineries & EstatesComing soon
Your customers stopped Googling wine. Here's where they went.
Discovery moved. People don't search for a bottle and read a critic anymore — they ask AI and take the answer. What that changes for anyone selling wine.
02
Sommeliers & Wine ProsComing soon
AI didn't replace the sommelier. It replaced the critic.
Reading a table and making someone's night is safe. Rating a bottle from a description is not. That difference is the whole job now.
03
Wineries & EstatesComing soon
Gen Z didn't quit drinking. They quit wine.
Their drinking rate went up, not down — and wine's own consumer base still shrank. We didn't lose to sobriety. We lost to a can, on format and on language.
04
Wineries & EstatesComing soon
Why your winery is invisible to AI — and how to fix it.
Structured content, llms.txt, and the language a model actually reads. The practical version, step by step, for an estate with no technical team.
05
Wineries & EstatesComing soon
Stop selling the tasting. Sell the day.
Nobody is buying 92 points. They're buying a Saturday they'll remember. How to market the day — the walk, the table, the light — instead of the score.
06
Sommeliers & Wine ProsComing soon
A sommelier's guide to building with AI. Start here.
You don't need to learn to code. You need to know what to ask for. Where a wine professional actually starts, from someone who started there.
07
Wine Retail & E-commerceComing soon
Your product pages have two jobs now.
The same words that convert a visitor are the words AI reads to decide whether you exist at all. Thin content doesn't fail once — it fails twice.
08
Wine Schools & EducationComing soon
The wine school that teaches AI will own the next decade.
Every certification body is about to get the same question from its students. The programs that answer it first will take the enrolments.

My own AI products

Built on today's best AI models, designed and trained for wine by me. Both are live, and I keep improving them.

AI app · live

SOMM DIGI AI

“Wine, answered like a sommelier.”

For sommeliers and wine lovers. Trained on my own Advanced Sommelier exam notes: chat, quizzes, flashcards, pronunciation, pairing and an image studio, all in one app.

3,000+ exam questions
35 flashcard decks
14 tools
Free to start

Open SOMM DIGI AI How I think about AI

Product · live

SOMM DIGI LINK

“Does your Instagram link look as good as your wine?”

For wineries, wine bars and wine shops. The link under your name on Instagram, designed as carefully as your bottle. Templates, an editor and a wine picture library.

7 days free
No card to try
Templates for wine

Visit sommdigi.link A live example

Building somethingin wine?

If any of this sounds like your business, see how I work with owners and CEOs, what it costs, and send me your details.

How to work with me

Keep building. — Alper

What AI isdoing to wine.

Wineries & Estates

Wine Retail & E-commerce

Sommeliers & Wine Pros

Wine Schools & Education

The next field notes.

Your customers stopped Googling wine. Here's where they went.

AI didn't replace the sommelier. It replaced the critic.

Gen Z didn't quit drinking. They quit wine.

Why your winery is invisible to AI — and how to fix it.

Stop selling the tasting. Sell the day.

A sommelier's guide to building with AI. Start here.

Your product pages have two jobs now.

The wine school that teaches AI will own the next decade.

SOMM DIGI AI

SOMM DIGI LINK

Building somethingin wine?