Alper Billik — Advanced Sommelier, founder of SOMM DIGI®
What AI is doing to wine.
Field notes from a sommelier who builds. Fifteen years on the floor, three years building the AI — written for the people who run wine businesses, not the people who write about them.
The pieces below are written in this order. Each one lands in one of the four segments above — pick your segment and you’ll only see what’s yours.
Wineries & Estates
Coming soon
Your customers stopped Googling wine. Here's where they went.
Discovery moved. People don't search for a bottle and read a critic anymore — they ask AI and take the answer. What that changes for anyone selling wine.
Sommeliers & Wine Pros
Coming soon
AI didn't replace the sommelier. It replaced the critic.
Reading a table and making someone's night is safe. Rating a bottle from a description is not. That difference is the whole job now.
Wineries & Estates
Coming soon
Gen Z didn't quit drinking. They quit wine.
Their drinking rate went up, not down — and wine's own consumer base still shrank. We didn't lose to sobriety. We lost to a can, on format and on language.
Wineries & Estates
Coming soon
Why your winery is invisible to AI — and how to fix it.
Structured content, llms.txt, and the language a model actually reads. The practical version, step by step, for an estate with no technical team.
Wineries & Estates
Coming soon
Stop selling the tasting. Sell the day.
Nobody is buying 92 points. They're buying a Saturday they'll remember. How to market the day — the walk, the table, the light — instead of the score.
Sommeliers & Wine Pros
Coming soon
A sommelier's guide to building with AI. Start here.
You don't need to learn to code. You need to know what to ask for. Where a wine professional actually starts, from someone who started there.
Wine Retail & E-commerce
Coming soon
Your product pages have two jobs now.
The same words that convert a visitor are the words AI reads to decide whether you exist at all. Thin content doesn't fail once — it fails twice.
Wine Schools & Education
Coming soon
The wine school that teaches AI will own the next decade.
Every certification body is about to get the same question from its students. The programs that answer it first will take the enrolments.
Building something in wine?
If any of this sounds like your business, tell me what you're working on. It starts with a direct conversation — no forms, no funnels.
Get in touch→info@sommdigi.com