Wineries & Estates
You make the wine. Everything here is written for you — what AI is changing, what to do about it, and what it looks like in practice.
←All insightsComing soon
Your customers stopped Googling wine. Here's where they went.
Discovery moved. People don't search for a bottle and read a critic anymore — they ask AI and take the answer. What that changes for anyone selling wine.
Coming soon
Gen Z didn't quit drinking. They quit wine.
Their drinking rate went up, not down — and wine's own consumer base still shrank. We didn't lose to sobriety. We lost to a can, on format and on language.
Coming soon
Why your winery is invisible to AI — and how to fix it.
Structured content, llms.txt, and the language a model actually reads. The practical version, step by step, for an estate with no technical team.
Coming soon
Stop selling the tasting. Sell the day.
Nobody is buying 92 points. They're buying a Saturday they'll remember. How to market the day — the walk, the table, the light — instead of the score.
Building something in wine?
If any of this sounds like your business, tell me what you're working on. It starts with a direct conversation — no forms, no funnels.
Get in touch→info@sommdigi.com