AI and marketing · for

Wineries& Estates

You make the wine. Everything here is written for you: what AI is changing, what to do about it, and what it looks like in practice.

5 pieces

01
3 min read
Why Instagram matters for your winery.
Your Instagram is often the first glass someone tastes. Here's why it matters, and how SOMM DIGI runs it for you with AI, in your own look and voice.
02
Coming soon
Your customers stopped Googling wine. Here's where they went.
Discovery moved. People don't search for a bottle and read a critic anymore — they ask AI and take the answer. What that changes for anyone selling wine.
03
Coming soon
Gen Z didn't quit drinking. They quit wine.
Their drinking rate went up, not down — and wine's own consumer base still shrank. We didn't lose to sobriety. We lost to a can, on format and on language.
04
Coming soon
Why your winery is invisible to AI — and how to fix it.
Structured content, llms.txt, and the language a model actually reads. The practical version, step by step, for an estate with no technical team.
05
Coming soon
Stop selling the tasting. Sell the day.
Nobody is buying 92 points. They're buying a Saturday they'll remember. How to market the day — the walk, the table, the light — instead of the score.

Building somethingin wine?

If any of this sounds like your business, see how I work with owners and CEOs, what it costs, and send me your details.

Keep building. — Alper