AI and marketingFor sommeliers
SOMM DIGI AI wasn't built for everyone. Just you.
For the working somm, the floor manager and the WSET student on their second espresso: why I built SOMM DIGI AI, and what it does for you between shifts.
Updated October 2026
Rewritten by Alper Billik, Advanced Sommelier
2 min read
You know that feeling before an exam? Not panic. Not yet. The kind of pressure that sits in your chest like a wine that hasn't had time to breathe.
You've got a shift in two hours. Two wines on the blind you can't place. Flashcards saved in a note you haven't opened since last month.
And still, you care. You want this. Not just the pin or the pass. You want to know wine so well it feels like instinct. You want to grow without burning out. You want to study without being talked down to.
That's who I built it for
Not for the wine bro with the loudest opinion. For you: the working somm, the floor manager, the WSET student already on their second espresso. The one trying to remember the difference between Greco and Garganega without spiralling.
Your study partner, between shifts
- Need a quiz before your shift? 3,000+ exam-prep questions are waiting.
- Flashcards for the Certified? 35 decks, with native audio in nine languages, so you hear every name said right.
- A blind you can't place? Blind tasting drills, and wine-list drills for the floor.
- A name you're scared to say at the table? Pronunciation, before the guest asks.
- A pairing question at 11 p.m.? PairMe.
- Everything else? A chat that answers like a sommelier.
Smart like the big AI chats, and for good reason. Honest about it: I didn't build my own AI model. I taught today's best AI to talk wine like a sommelier, using my own Advanced Sommelier exam notes.
More than a chatbot
A mirror, a mentor, a menu of daily support. It doesn't sleep. It doesn't judge. It just shows up, so you can too.
What it won't do: taste for you, or replace your Court's or WSET's own material. AI can be wrong, so check what matters. And keep your tasting group. Nothing replaces people who pour for you blind.
This isn't about being the smartest in the room. It's about staying in the room long enough to grow. You're not behind. You're becoming. And you don't have to do it alone.
Questions people ask
Who is SOMM DIGI AI for?
Sommeliers and students on the Court of Master Sommeliers or WSET path, at Introductory, Certified and Advanced level, and wine lovers who want answers without homework.
Is SOMM DIGI AI free?
It's free to start, with no card needed.
Does it replace a study group?
No. It quizzes and explains; a tasting group pours for you blind and tells you what you can't see in yourself. Use both.
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