SOMM DIGI®
Work with me

AI mediaagencyfor thewine world.

AI agents that know wine, building brands that look like no one else.

  • Only wine
  • Checked by a sommelier
  • Never generic design
See how it worksWork with me

Why SOMM DIGI

Same AI.Different hands.

Everyone in wine uses AI now.

Most of it looks and sounds the same.

I've been a sommelier for 15 years, and I'm obsessed with design.

Built on Claude.Trained on wine and design.

So wine brands can use AI better: smarter, more authentic, never generic.

I use them two ways

Work for wine brands

  • The Court of Master Sommeliers
  • Podere Ferrale

And more.

How it works

Eight AIdepartments.

I built SOMM DIGI as eight AI departments, each with its own job.

First, for SOMM DIGI.

The AI builds my own brand every day.

SOMM DIGI: A new post for my own Instagram. Marketing AI: Writes it in SOMM DIGI's voice. Design & Tech AI: Designs it, checks it on four screens. Alper: The final yes. Live: Out in the world.

Then, for your brand.

Work with SOMM DIGI, and the same AI works like this for you.

Your brand: You send the brief. Marketing AI: Writes it in your brand's voice. Design & Tech AI: Your real brand, checked on four screens. Alper: The final yes. Your yes: Nothing goes out without it. Live: On your Instagram.

The departments

  • In training

    Partners AI

    Learning to keep every partner's brief, deadline and “yes” in one place, so nothing gets lost between emails.

  • Working

    Marketing AI

    Writes Instagram posts and magazines in each brand's own voice. Today it writes for SOMM DIGI and the Court of Master Sommeliers.

  • In training

    Amazon AI

    Learning to look after my own wine products, from the Sommelier Pins to the AHSO opener.

  • In training

    Books AI

    Learning to turn wine knowledge into books, page by page, all the way to Amazon.

  • In training

    Affiliate AI

    Learning to keep my wine-glass and wine-rack guides fresh and honest.

  • Working

    Apps AI

    Builds my own apps: SOMM DIGI AI for wine students, and SOMM DIGI LINK for wineries' Instagram bios.

  • Working

    Design & Tech AI

    Designed the page you're reading. Builds every site for SOMM DIGI and its partners, and checks it on four screen sizes before I see it.

  • In training

    Finance AI

    Learning to count every invoice and payout. I still send every payment myself.

The science

How SOMM DIGIbuilds an agent.

  1. The canon

    1. 1Never serif.
    2. 2Never generic.
    3. 3Real brand only.

    Rules

    25 laws on one page.

  2. Proposal
    Instagram post
    Link page

    Playbooks

    Step by step, every time.

  3. PASS

    Checks

    Nothing ships unchecked.

  4. “No serif, ever.”Alper · 8 Oct
    Rule 1 · every agent

    Learning

    Every correction becomes a rule.

Not generic

Not generic.By design.

  • Real brand

    Their fonts, colours and photos. Never a template.

  • Design check

    Four screen sizes. Pass, or fix it.

    375
    768
    1000
    1440
    PASS

  • Sommelier check

    Glass, words, facts.

    • GlassUniversal glass, right size
    • WordsGewürztraminer · Rhône
    • FactsFrom the technical sheet

The products

Built bythe AI team.

AI forwine.

Never generic. Never sloppy.

Work with me

Trusted by the Court of Master Sommeliers.

Questions

What is SOMM DIGI?

An AI media agency for the wine world: eight AI departments and one Advanced Sommelier, Alper Billik.

Who checks the work?

Every piece passes the design check and the sommelier check. Then Alper gives the final yes.

Is it a person or AI?

Both. AI does the work; one human, Alper, decides what goes out.